The Intake

Insights for those starting, managing, and growing independent healthcare practices

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business people debating the merits of PPC vs SEO for medical practices
business people debating the merits of PPC vs SEO for medical practices
PPC vs. SEO: Which is better for your medical practice?

Determine how and when pay per click and search engine optimization is the right approach for your medical practice.

Medical practice local market research.
Medical practice local market research.
How to conduct local market research to establish a community-focused medical practice

Deciding your practice’s focus based on your community’s needs is crucial for a successful medical start-up. Setting up a dermatology practice in an already-competitive area would likely lead to frustration, for instance. Accurate market research is the key to identifying community needs and choosing the best location for your practice. There are multiple methods for […]

Patient scheduling and retention graphic
Patient scheduling and retention graphic
Patient scheduling and retention tactics that keep your calendar full

In a landscape where patients have rising expectations and more options for meeting healthcare needs, retaining patients is critical for not just patient health but also practice performance.

physician shaking hands with a patient at independent practice
physician shaking hands with a patient at independent practice
Medical experts weigh in on the state of the healthcare industry and independent practices

While many independent practitioners are positive about their performance, many are also anxious about the state of the healthcare industry.

people taking advantage of the new COVID-19 booster by doing yoga in a group
people taking advantage of the new COVID-19 booster by doing yoga in a group
New COVID-19 boosters are coming — here’s what you need to know

The FDA has approved new COVID-19 booster vaccines to target the XBB.1.5 variant — but how successful they’ll be depends on effective communication from providers.

Get expert tips, guides, and valuable insights for your medical practice
Two women looking at social media on a smartphone.
Two women looking at social media on a smartphone.
How to use social media influencers to help boost your medical practice

Learn about social media marketing for medical practices and how you can partner with influencers to boost patient engagement and practice growth.

Group of practice staff members planning marketing campaigns
Group of practice staff members planning marketing campaigns
5 fresh marketing ideas for your new medical practice

Stand out from your competition by executing fresh marketing campaigns for your medical practice.

Female physician looking at digital tablet with medical practice staff member.
Female physician looking at digital tablet with medical practice staff member.
How to determine and budget compensation for new medical practice staff

Calculate competitive cash and total compensation for each medical staff salary at your practice in order to hire strong talent and set your budget.

a left white hand holding a silver pen to show how handwritten-appearing signatures can enhance direct mail marketing
a left white hand holding a silver pen to show how handwritten-appearing signatures can enhance direct mail marketing
How to use direct mail marketing for your medical practice

Direct mail offers your practice benefits that email can’t touch.

Provider and patient speaking about patient results.
Provider and patient speaking about patient results.
The survey says: Patient and provider perspectives on appointment scheduling in healthcare

Tebra research revealed insights around appointment scheduling, generational differences in patient expectations, and the growing importance of digital tools for practices.

helping retirees navigate the medical system
helping retirees navigate the medical system
A guide for helping retirees navigate the healthcare system

The US Healthcare system can be challenging for many patients, especially retirees. Learn how to assist older patients with medicare and other medical challenges.

a parent with a child who illustrates starting a medical practice checklist
a parent with a child who illustrates starting a medical practice checklist
New medical practice checklist: Here’s how to get started

Make starting a medical practice easier with this checklist.

image of two people reading through Oregon's sb 232 and its impact on improving telehealth accessibility
image of two people reading through Oregon's sb 232 and its impact on improving telehealth accessibility
Telemedicine in Oregon: An overview of SB 232 and its impact

Here’s how the passing of SB 232 represents a significant stride forward in telemedicine practice in Oregon, and how it can impact other states to adopt the same practice.

How to recruit and hire graphic
How to recruit and hire graphic
How to recruit and hire for your new medical practice

Wondering about physician recruitment best practices? Here’s what you need to know to recruit, hire, and retain staff for your new medical practice.

physician succeeding at medical practice email marketing
physician succeeding at medical practice email marketing
How email marketing can benefit your medical practice

A medical practice isn’t complete without an email marketing strategy. Learn the benefits of setting up a medical practice email campaign.

medical practice equipment
medical practice equipment
Medical clinic office equipment: A checklist for your practice

The right medical office equipment can help you enhance efficiency, reduce waste, and optimize resources. Use this checklist to get started.

Medical practice staff members looking at computer screen discussing Google ads for medical practice
Medical practice staff members looking at computer screen discussing Google ads for medical practice
What could go wrong if you do Google Ads yourself for your medical practice

Should you try to run Google Ads yourself for your medical practice? Here are 10 expensive mistakes to avoid making.

smiling employees at healthcare staff meeting discussing employee retention
smiling employees at healthcare staff meeting discussing employee retention
10 strategies to improve healthcare staff retention for your practice

Here’s how to reduce turnover, avoid the associated expenses, and build and maintain a strong team at your medical practice.

woman researching medical practice permit needs on computer
woman researching medical practice permit needs on computer
Starting a medical practice? Consider these permits

Getting ready to open your own medical practice? Find out if applying for the following permits should be on your to-do list.

This is an image of a provider looking at a tablet screen in a medical office.
This is an image of a provider looking at a tablet screen in a medical office.
The importance of tools and emerging technology for your new medical practice

Learn what to prioritize when choosing technology for a new medical practice.

physician using tech to provide patient care
physician using tech to provide patient care
Using technology to provide quality patient care at your new practice

Here’s what you need to know to make patient care technology work for you, your patients, and your practice.

Sliding fee sample policy
Sliding fee sample policy
Sample sliding fee schedule policy for medical practices (free)

Use this free sliding fee schedule policy in your independent practice to help patients pay their bills.

High anxiety for independent practice owners
High anxiety for independent practice owners
High anxiety: New data on the state of independent practice ownership

Many private practices feel positive about their performance, but not the industry.

calculating impact of reducing denials
calculating impact of reducing denials
Get insurance companies to pay you: Reduce denials

Access quick strategies to address the most common sources of non-payments as an independent practice.

healthcare staff and patient
healthcare staff and patient
Empower your staff to boost patient satisfaction

Boosting patient satisfaction is a top priority for most physicians and practices. It’s easy to look outside your office for answers, but the solution is often right under your nose.

Get expert tips, guides, and valuable insights for your healthcare practice