The Intake

Insights for those starting, managing, and growing independent healthcare practices

Practice Growth

Expand your independent practice through an impactful online presence. Delve into effective website approaches, social media use, search marketing, and reputation management to connect with patients locally and through telehealth.

Latest in Practice Growth

Medical practice owner smiles after reading healthcare marketing articles
Medical practice owner smiles after reading healthcare marketing articles
Everything you need to know for effective healthcare marketing in 2024

Here’s your comprehensive guide to healthcare marketing for 2024.

Colleagues discuss marketing plan for medical practice
Colleagues discuss marketing plan for medical practice
How to write a marketing plan for a medical practice

Learn how to write a marketing plan for your healthcare practice in 5 steps.

Physician reads about medical practice website design
Physician reads about medical practice website design
Does your medical website design need a makeover?

These 9 best medical practice design examples adhere to best practices and showcase unique ways to reach patients.

Medical practice manager reads about content marketing for doctors
Medical practice manager reads about content marketing for doctors
The importance of content marketing for doctors

Content marketing for doctors is a way to connect with patients and prospects, establish trust and credibility, and take your online presence to the next level.

People look at computer reading about seo reviews medical practices need to know
People look at computer reading about seo reviews medical practices need to know
How online reviews affect SEO for medical practices and doctors

Learn why patient reviews are critical to your practice’s digital footprint.

Get expert tips, guides, and valuable insights for your medical practice
Healthcare practice manager reads about social media and medical practices
Healthcare practice manager reads about social media and medical practices
How to use social media for your medical practice

Here’s how to create and implement a social media marketing strategy that grows your practice and empowers your patients.

woman learning how to improve website ranking on google for medical practice website
woman learning how to improve website ranking on google for medical practice website
How to make your medical practice website rank on Google

Can patients and prospects find you online? These SEO tips will help your medical practice website rank on Google.

Healthcare practice owner looks at medical practice marketing plan template on computer
Healthcare practice owner looks at medical practice marketing plan template on computer
Borrow this medical practice marketing plan template

This medical practice marketing plan template makes it easier than ever to ensure your healthcare marketing is off to a good start.

Practice manager reads about how to get patient referrals
Practice manager reads about how to get patient referrals
4 ways to get high-quality patient referrals

Learn how optimizing your practice’s web presence can help you get more new patients in the door.

Boost your reputation: Strategies for doctors to get 5-star patient reviews

Make a lasting impression on potential patients and improve your online reputation. Read on for expert tips and strategies for getting 5-star reviews.

Independent healthcare provider smiles after reading about medical practice growth tips
Independent healthcare provider smiles after reading about medical practice growth tips
Turn your medical practice website into a growth machine

Your medical practice website can both serve patients and help you grow if you keep these best practices in mind.

person learning local seo strategies for doctors
person learning local seo strategies for doctors
SEO for doctors: 5 ways to boost traffic to your site

Expand your client base and grow your practice by implementing these local SEO strategies.

Medical provider looks at examples of social media in healthcare marketing
Medical provider looks at examples of social media in healthcare marketing
5 healthcare providers who have nailed social media

These providers know how to attract patients with social media and keep them engaged.

Healthcare biller reading about medical billing company reputation
Healthcare biller reading about medical billing company reputation
5 steps to building and maintaining your medical billing company’s online reputation

Here are 5 easy steps to building your medical billing company’s online reputation — you may even already be doing some of them.

Physician ponders healthcare practice growth while working with a patient
Physician ponders healthcare practice growth while working with a patient
Get on the path to growth: Your guide to thriving in 2024 as a healthcare practice

Acquiring new patients isn’t the only way to grow your healthcare practice. Get 3 key strategies to thrive in 2024.

Physician and medical practice manager read about ways to attract new patients
Physician and medical practice manager read about ways to attract new patients
7 ways to attract new patients to your practice in 2024

Get new patients and grow your practice with these digital strategies.

Provider looks at Google reviews for his medical practice
Provider looks at Google reviews for his medical practice
How to get more online reviews — and why it matters for your medical practice

Having consistent, positive online reviews is essential to helping your medical practice rank well on Google. Try these techniques to get more patient reviews.

woman smiling after downloading medical billing ideal customer profile template
woman smiling after downloading medical billing ideal customer profile template
Free template: Build your ideal customer profile to win more (and better) medical billing business

Want to improve your medical billing business? Start by creating a detailed ideal customer profile. This guide and free worksheet will show you how.

woman responding to negative reviews
woman responding to negative reviews
Tips to handle negative online reviews with ease

Negative online reviews can damage your healthcare practice. Learn how to respond effectively and protect your reputation.

woman reading about healthcare marketing trends
woman reading about healthcare marketing trends
11 healthcare marketing trends in 2024: Digital first

In the face of an uncertain economy, independent healthcare practices must find new ways to attract and retain patients. Here are 8 marketing trends that will help you succeed.

Physician smiling after optimizing images on Google business profile for medical practice.
Physician smiling after optimizing images on Google business profile for medical practice.
Tips to optimize your practice’s Google Business Profile images and attract new patients

Most patients now find doctors and other medical providers online. Here are tips on how to optimize your Google business images to rank higher in search results.

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Get expert tips, guides, and valuable insights for your healthcare practice