Practice Growth

These marketing tips will help you connect with new and current patients during the holiday season.

With billions of social media accounts worldwide, it’s hard to know which healthcare thought leaders to follow. We’ve done the work for you.

Get tips from healthcare marketing experts for sustainable success.

Video marketing is an excellent tool to engage with patients. Here’s what you need to know about video marketing for doctors.

Staying active on social media is a must for dentists. Try these dental social media marketing techniques to reinvigorate your practice.

Physician marketing is essential for practice success. These tips will help you create a doctor-focused advertising and marketing plan that attracts more patients online.

Using text based reminders can improve patient no-show rates and reduce cancellations.

Millennials have different expectations for their healthcare providers, and fine-tuning healthcare for Millennial-specific marketing strategies will help you reach, attract, and engage them.

Patient lifetime value (LTV) represents the potential revenue from all visits of a patient throughout their journey with a practice. Here’s how to calculate it.

Here’s why blogging for healthcare marketing is essential for your content strategy — and 6 types of blog posts to draw readers to your website.

The best dental websites include design elements such as easy navigation and clear calls to action. Learn other ways to make sure prospective patients engage with your website.

How to ensure your plastic surgery marketing is effective

Here’s how content for medical websites performs best.

Use these marketing ideas to scare up some patient enthusiasm at your dental practice this October.

Nearly every demographic — and marketing strategy — uses social media. Here are social media insights to consider when creating your medical marketing plan. Social media is a powerful communication tool, as demonstrated by its ability to influence, educate, and inform prospective customers across a variety of industries. From consumer products and real estate to […]

For podiatrists, embracing digital-first marketing can grow your patient volume — and retention.

Simple as it might seem, a strong healthcare professional biography can help you to attract new patients to your practice.

Patient no-shows and last-minute cancellations can impact your bottom line and patient relationships. Here’s how to address them.

Having an online presence is vital for a successful medical practice. Discover proven strategies for reaching your target patient demographic.

Determine how and when pay per click and search engine optimization is the right approach for your medical practice.

Deciding your practice’s focus based on your community’s needs is crucial for a successful medical start-up. Setting up a dermatology practice in an already-competitive area would likely lead to frustration, for instance. Accurate market research is the key to identifying community needs and choosing the best location for your practice. There are multiple methods for […]

In a landscape where patients have rising expectations and more options for meeting healthcare needs, retaining patients is critical for not just patient health but also practice performance.

While many independent practitioners are positive about their performance, many are also anxious about the state of the healthcare industry.

Learn about social media marketing for medical practices and how you can partner with influencers to boost patient engagement and practice growth.

Stand out from your competition by executing fresh marketing campaigns for your medical practice.