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2025’s medical billing pain points: Insights and solutions for billers

Medical billing in 2025 is bringing rising denials, staffing shortages, and tech investment hurdles. Discover the strategies billing professionals need to stay ahead and protect their revenue.

medical billing challenges 2025

Key Takeaways

  • Claim denials are rising in 2025, driven by coordination of benefits issues, non-coverage, and prior authorization issues.
  • Staffing shortages, wages, and burnout call for remote work, training, and compliance programs.
  • Despite AI’s promise, 42% of billers haven’t adopted automation due to budget limits — widening the gap.

The medical billing landscape continues to evolve, and professionals now face a range of medical billing challenges 2025 brings that put operational success and revenue collection at risk.

Tebra’s recent survey of medical billing professionals sheds light on the industry’s most pressing pain points. Facing rising denial rates, workforce challenges, and financial constraints limiting technology adoption, medical billers must be proactive to maintain stability and growth. 

This article explores the biggest challenges medical billers are facing in 2025 and the strategies to overcome them.

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Medical billing challenge #1: Rising claim denials and their impact

Claim denials continue to be a growing concern for medical billing professionals. According to Tebra's survey, 40% of billers reported an increase in denials over the past year. The top reasons for these denials include:

  • Coordination of benefits issues (45%)
  • Non-coverage (39%)
  • Prior authorization and referral issues (31%)
  • Timely filing errors (26%)
  • Inaccurate patient demographic information (25%)

Denied claims significantly impact revenue, with nearly 50% never getting reprocessed. Writing off even one denied claim per week can lead to thousands of dollars loss from a biller's net revenue. When denials become frequent, medical billing companies lose money through increased administrative costs associated with claims resubmissions and appeals. 

Beyond financial losses, frequent denials create operational inefficiencies. These can increase staff stress and strain relationships with medical practice clients due to delayed claims processing.

40% of billers reported an increase in denials over the past year.

Here are practical ways to reduce denials and manage them better when they do happen:

  • Process standardization: Implement clear standard operating procedures (SOPs) to streamline claims submissions and appeals, and to minimize delays. Also perform regular audits and process evaluations to identify inefficiencies in your SOPs and stay compliant.
  • Enhance training: Regular staff training on coding and payer requirements and compliance guidelines is key to minimizing preventable errors and improving billing accuracy.
  • Use automaton technology: Leverage automation tools, such as robotic process automation (RPA), for eligibility verification, claim scrubbing, and repetitive billing tasks.
  • Take a data-driven approach: Use analytics to track patterns and proactively address common denial causes.
  • Optimize your appeal process: Establish a dedicated team to handle appeals efficiently and expertly.
  • Use a centralized billing system: When billing companies use multiple billing systems or platforms, data can fall through the cracks. If data is low quality or incomplete, claims denials will increase. Using a technology vendor that has a complete operating system is the best way to optimize efficiency and achieve a great clean claims rate.
Tebra's EHR+ is an ONC-certified all-in-one platform built for private practices and the billing companies that support them. Learn more.

Calculating the financial impact of denials

You can also use a simple exercise to calculate the financial impact of denials on your organization over one month.

To start, gather your data:

  • Monthly claims volume: The number of claims you submit each month
  • Denial rate (%): The percentage of claims denied
  • Claim value ($): The average dollar amount of a claim
  • Payroll hourly rate ($): The hourly wage of the billing staff who work on denial reprocessing
  • Time to resolve a denial (hours): The average number of hours it takes to address a denied claim
  • Cash flow delay impact (%): The estimated percentage impact of delayed reimbursements on overall cash flow

Once you have the data, use the following formulas to calculate how much denials cost per month:

  • Total denials = monthly volume × denial rate
  • Revenue loss = total denials × claim value
  • Monthly payroll cost for denials management = (total denials × time to resolve) × payroll hourly rate
  • Total financial impact = revenue loss + payroll cost

To account for cash flow delays:

  • Delayed cash flow impact = revenue loss × cash flow delay impact
  • Total cost of denials = total financial impact + delayed cash flow impact

For in-depth support around stopping denials in their tracks, check out our comprehensive denials management playbook.

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Medical billing challenge #2: Addressing workforce challenges

Tebra's survey revealed that demand for skilled medical billing professionals is outpacing supply. Thirty-eight percent of billers say they struggle to find qualified candidates, while 28% point to rising wages they can’t afford as a major issue. Many medical billers are also facing burnout — largely due to a lack of career growth opportunities, repetitive tasks, and inadequate training — which can fuel frequent turnover.

Demand for skilled medical billing professionals is outpacing supply.

The solution? Building a better work environment that tackles these workforce challenges head on. Here are solutions to consider:

Offer competitive compensation and benefits packages 

It may be difficult to fully get ahead of rising wages, but offering targeted incentives like performance-based bonuses and employee well-being programs can boost staff satisfaction without drastically increasing your payroll expenses.

Implement remote work and flexible schedules

Offering hybrid or remote work can attract new hires, reduce burnout, and help you keep the staff you already have. Nearly 48% of respondents in our survey reported that they have implemented remote work arrangements for these purposes. 

Combat burnout through automation and AI

More than half of the Tebra survey respondents reported that their teams spend 51–75% of their time on repetitive administrative tasks like payment posting, insurance verification, claim submission, and claim status updates. Using AI and automation tools, such as RPA, reduces administrative burdens, allowing billers to focus on high-value tasks, increasing professional satisfaction and reducing the chances of burnout. 

Free resource
Are manual processes limiting your growth? Get actionable steps to eliminate administrative burdens with Tebra’s free guide to practice automation.
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Invest in professional development

Professional development opportunities can make billing positions more appealing at your company and help retain top talent. Consider the following:

  • Mentorship programs: Pair new hires with experienced staff to share knowledge and build skills.
  • Certification support: Encourage staff to pursue industry-recognized certifications. For instance, relevant certifications offered by the American Academy of Professional Coders (AAPC) include: the Revenue Cycle Management Specialist (RCMS) certification, the Certified Professional Biller (CPB) certification, and the Certified Professional Coder (CPC) certification.
  • Continuing education programs: Enroll your staff in educational courses, helping them stay up to date with evolving regulations and new technologies, and ensure long-term professional growth and competency. The AAPC offers a range of training programs, workshops, and webinars on medical coding and billing, including revenue cycle and practice management. It also provides online personal and career development courses. In addition, the American Health Information Management Association (AHIMA) offers medical coding and reimbursement courses, training on annual code updates, and code e-books with the latest regulatory requirements.
  • Regular compliance workshops: Results from our survey show that only 18% of organizations provide monthly training on compliance updates and denial prevention. Without regular training, billing staff will likely struggle to keep up with changing regulations, coding updates, and payer policies. To keep your staff up to speed, hold monthly or quarterly sessions to cover industry changes and best practices.

Establish employee feedback systems 

Implementing structured feedback mechanisms fosters a positive work culture, making employees feel valued and reducing turnover rates.

Medical billing challenge #3: Financial constraints limiting technology investments

As mentioned above, technology can make revenue cycle management (RCM) more efficient by automating repetitive tasks such as claim submissions, insurance verification, and payment posting. Implementing automation, such as RPA, boosts productivity, reduces burnout, and frees staff to focus on high-value tasks — delivering long-term financial and operational benefits.

57% of the billing organizations Tebra surveyed have delayed technology investments due to budget constraints.

But despite growing awareness of automation’s benefits, 57% of the billing organizations Tebra surveyed have delayed technology investments due to budget constraints. Moreover, 42% of them have yet to adopt automation for billing tasks — despite 48% being optimistic about AI's potential benefits for RCM. This gap between awareness and adoption could be because of barriers like perceived complexity, high upfront costs, or uncertainty about return on investment (ROI).

Here are cost-effective ways to ensure your billing operations can benefit from the ever-advancing technology landscape:

  • Cost benefit analysis: To ease any concerns about ROI, you can take a practical approach by running a cost-benefit analysis before committing to automation or new technology. Looking at things like upfront costs, efficiency boosts, and long-term savings can help clear up doubts and make the investment decision easier. Checking out case studies from technology vendors can also give you a solid idea of how the tools actually work from someone in your own shoes. 
  • Strategic budget allocation: Shift funds from non-essential areas to technology upgrades.
  • Leveraging cloud-based solutions: Opt for cloud-based billing platforms to keep infrastructure costs low.
  • Incremental implementation: Adopting automation in phases can minimize financial strain while maximizing efficiency.

Tackle challenges proactively

Navigating the medical billing challenges that 2025 brings requires a proactive approach. By streamlining denial management, improving recruitment and retention strategies, investing in continuous training, leveraging automation, and enhancing patient billing strategies, medical billers can drive efficiency and secure long-term success in the industry.

For more strategies on how to manage denials more successfully, check out our denials management playbook. It offers step-by-step guidance on reducing denials, streamlining resolution workflows, and recovering lost revenue. Stay ahead in the billing industry by adopting proactive strategies today.

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Tolu Ajiboye

Tolu Ajiboye is a writer and marketing consultant with over 7 years of experience helping biopharma and healthcare companies with marketing communications strategy and execution. She’s worked with multiple Fortune 500 companies, and has had her work appear in publications like NBC News and The Guardian UK. She also has a law degree.

Reviewed by

Terri Joy

Terri Joy, BSHCA, MBA, CPC-1, is an expert with over 25 years of experience in physician coding, billing compliance, and revenue cycle management (RCM). She is currently a consultant providing a variety of physician coding, compliance, and RCM services. Terri Joy is also a technical editor at AAPC. Over her career, she has worked with 4 major university faculty practices and is the author of E&M Coding Clear and Simple (F.A. David, 2013).

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