The Intake

Insights for those starting, managing, and growing independent healthcare practices

Complete 2024 calendar of health observances and holidays in the US (free monthly downloads)

Health observance calendars make it easier for practices to market proactive care services to patients. Get organized and boost your healthcare marketing efforts with our free calendar.

healthcare observances calendar

November 2024 healthcare observances and marketing ideas

With so many healthcare observances to note and calendar, November comes with bountiful opportunities to connect with patients, engage the community, and promote your services. 

November 2024 healthcare observances include:

  • Pancreatic Cancer Awareness Month
  • National Diabetes Month
  • Prematurity Awareness Month
  • Great American Smokeout
  • National Family Caregivers Month
November 2024 healthcare observances marketing calendar

Pancreatic Cancer Awareness Month

When is Pancreatic Cancer Awareness Month? Pancreatic Cancer Awareness Month is observed every November. Pancreatic cancer is extremely difficult to detect in the early stages and has an alarmingly low survival rate, making it one of the deadliest forms of cancer. This month-long observance is dedicated to increasing awareness of the disease, improving early detection, and supporting ongoing research.

Marketing ideas for Pancreatic Cancer Awareness Month

  • Social media campaigns: Share information, statistics, and infographics about pancreatic cancer across social media platforms and newsletters. 
  • Host a Q&A: Partner with local oncologists in your area for live or digital Q&A sessions.
  • Wear Purple Day: Encourage staff and patients to wear purple (the awareness color for pancreatic cancer) and share photos of your observance on social media to show solidarity.
  • Purple bake sale/fundraiser: Hold a bake sale with purple-themed goodies and forward proceeds to pancreatic cancer research. 
  • Community webinar: Host a virtual seminar discussing the symptoms, risks, and importance of early detection for pancreatic cancer.

National Diabetes Month

When is National Diabetes Month? November is National Diabetes Month. Like most healthcare observances of its kind, this annual campaign seeks to raise awareness about diabetes, which affects almost 40 million Americans of all ages. The 2024 theme for National Diabetes Month is "Take Charge of Tomorrow: Preventing Diabetes Health Problems," and the focus of this month-long observance is prevention and management of the disease. In terms of what ribbon color is for diabetes, it's blue and gray. 

Marketing ideas for National Diabetes Month

  • Free screenings: Offer discounted or free blood glucose screenings to patients. Be sure to use this opportunity to educate them on diabetes management and prevention.
  • Healthy eating workshops: Partner with local dietitians to hold workshops, virtual events, or webinars on diabetes-friendly meal planning, recipes, and nutrition advice.
  • Social media or newsletter content: Send out a newsletter or create social media posts that share diabetes management tips, information about lifestyle changes, and reminders for regular check-ups. Visit the NIH for toolkits and social media graphics.

Prematurity Awareness Month

When is Prematurity Awareness Month? It happens every November. While this month-long observance aims to highlight the fact that preterm birth is a leading cause of infant mortality and the many challenges of preterm birth, it also advocates for research and support for affected families.

Marketing ideas for Prematurity Awareness Month

  • Host informational workshops: Collaborate with local pediatricians or neonatologists to provide informative sessions (live or virtual) on prematurity risks, challenges, and how to support families of premature babies.
  • Social media posts: Create a sense of community and support by sharing patient stories across social media channels about their experience of having a preterm baby.
  • Charitable event: Organize an office fundraiser for organizations supporting neonatal care (i.e., March of Dimes) and invite patients and their families to participate.

National Family Caregivers Month

What is National Family Caregivers Month? Observed annually in November, National Family Caregivers Month honors the estimated 43 million family caregivers who provide critical care and support for loved ones with chronic illnesses, disabilities, or age-related conditions. 

When is National Family Caregivers Month? It's observed annually in November, and aims to recognize the efforts of caregivers and promote resources to help them manage the many physical and emotional challenges of caregiving.

Marketing ideas for National Family Caregivers Month

  • Host your own caregiver appreciation day: Dedicate a day to honor local caregivers among your staff and patients. Think about offering free gifts and services such as health check-ups, massages, lunches, or well-being consultations as a gesture of gratitude.
  • Create support groups: Caregivers often put their needs aside for the sake of their loved ones, and over time, this can take its toll on their mental health. Consider hosting or promoting support groups for caregivers, focusing on mental health, stress management, and practical tips for balancing caregiving responsibilities.
  • Educational materials: Create a social media campaign or newsletter series addressing caregiver burnout, mental health resources, and available support services.

Additional month-long observances to note

  • Lung Cancer Awareness Month
  • American Diabetes Month
  • COPD Awareness Month
  • Bladder Health Month
  • Alzheimer's Disease Awareness Month

November 2024 days to note

With holiday kick-offs and busy third quarters, month-long observances and marketing activities for them may be too taxing on your staff. But that doesn’t mean you have to miss out on making connections with your community — try a few daily observances instead.

World Diabetes Day

When is World Diabetes Day 2024? World Diabetes Day is observed annually on November 14. This global event coincides with the birthday of Frederick Banting, the man who co-discovered insulin in 1922. The 2024 theme for World Diabetes Day is "diabetes and well-being." As in years past, this observance seeks to promote awareness about early detection and diagnosis and access to affordable diabetes care.

Marketing ideas for World Diabetes Day

  • Launch an insulin access campaign: Partner with local pharmacies or organizations to highlight the importance of insulin accessibility and provide resources or discounts to those who need diabetes medications.
  • Organize physical activities: Organize events like walkathons or a “steps challenge” to encourage physical activity and educate participants about diabetes prevention and management.
  • Try a social media takeover: Have a diabetes expert “take over” your social media pages for the day. They can use this time and opportunity to answer patient questions and debunk common myths about diabetes.

Great American Smokeout 

What is the Great American Smokeout? The Great American Smokeout is when we all encourage our friends and family to stop smoking. The American Cancer Society sponsors the Great American Smokeout, and the day is focused on offering resources and support to smokers trying to quit.

When is the Great American Smokeout? It is observed annually on the third Thursday of November.

Marketing ideas for the Great American Smokeout

  • Offer smoking cessation support: Create a program offering resources that may help smokers quit. Think about counseling, nicotine replacement therapy, or online support groups.
  • Distribute quit kits: Offer “quit kits” to your staff and patients. Be sure to include items such as gum, stress balls, and educational materials about the health benefits of not smoking.
  • Patient stories: Inspire others by sharing success stories from patients who have quit smoking to inspire others. Share through video interviews and written testimonials on your website or through newsletters and social media. 

Small medical offices can make a big impact on the world around them by planning a few marketing activities around healthcare observances. Whether it’s raising awareness by sharing information or organizing interactive events, everyone wins.

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October 2024 healthcare observances and marketing ideas

October 2024 days and month-long healthcare observances to mark on your calendar.

October 2024 month-long observances

  • Breast Cancer Awareness Month
  • Domestic Violence Awareness Month
  • Down Syndrome Awareness Month
  • National Bullying Prevention Month 
  • Health Literacy Month
  • Sudden Infant Death Syndrome (SIDS) Awareness Month
  • National ADHD Awareness Month
  • National Dental Hygiene Month

October 2024 days to note and weeks to calendar

  • World Day of Bullying Prevention, October 7
  • World Mental Health Day, October 10
  • National Depression Screening Day, October 10
  • World Osteoporosis Day, October 20
  • National Health Education Week, October 21–25 
  • National Prescription Drug Take Back Day, October 29
October 2024 healthcare observances calendar
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September 2024 healthcare observances and marketing ideas

September 2024 days and month-long healthcare observances to mark on your calendar.

September 2024 month-long observances

  • Prostate Cancer Awareness Month
  • Ovarian Cancer Awareness Month
  • National Suicide Prevention Month
  • Blood Cancer Awareness Month
  • Healthy Aging Month
  • Baby Safety Month
  • Food Safety Education Awareness Month
  • National Childhood Obesity Awareness Month
  • Sexual Health Awareness Month
  • World Alzheimer’s Month

September 2024 days to note

  • National Celiac Disease Awareness Day, September 13
  • Get Ready for Flu Day, September 17
September healthcare marketing calendar
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August 2024 healthcare observances and marketing ideas

We may be heading into the dog days of summer, but the August calendar is just as full of important healthcare observances and ample opportunities for your medical office to engage with your community, share vital health information with your patients, and encourage proactive healthcare behaviors. 

August 2024 month-long observances

  • National Breastfeeding Month
  • National Minority Donor Awareness Month
  • National Immunization Awareness Month
  • Children’s Eye Health and Safety Awareness Month
  • National Eye Exam Month
  • Summer Sun Safety Month
  • Psoriasis Action Month

August 2024 days to note and weeks to calendar

  • World Lung Cancer Day, August 1
  • World Breastfeeding Week, August 1–7
  • National Health Center Week, August 4–10
  • OSHA's Safe and Sound Week, August 12–18
  • Breast Cancer Research Day, August 18
  • World Humanitarian Day, August 19
  • International Overdose Awareness Day, August 31
August 2024 healthcare marketing opportunities
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July 2024 healthcare observances and marketing ideas

July 2024 days and month-long healthcare observances to mark on your calendar.

July 2024 month-long observances

  • National Minority Mental Health Awareness Month, or BIPOC Mental Health Awareness Month
  • Ultraviolet (UV) Safety Month #PracticeSafeSun
  • Sarcoma Awareness Month
  • Cord Blood Awareness Month
  • Heavy Vision Month
  • International Group B Strep Awareness Month
  • Juvenile Arthritis Awareness Month
  • National Cleft & Craniofacial Awareness and Prevention Month
  • National Hemochromatosis Awareness Month

July 2024 days to note and weeks to calendar

  • Last day to register to administer the Consumer Assessment of Healthcare Providers and Systems (CAHPS) for MIPS survey, July 1
  • The last day to start a 180-day performance period for promoting interoperability (MIPS), July 5
  • World Brain Day, July 11
  • World Sjogren’s Day, July 23
  • World Hepatitis Day, June 28
July 2024 Intake Marketing Calendar
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June 2024 healthcare holiday observances and marketing ideas

June offers various healthcare observances to help you engage with your patients.

June 2024 month-long observances

  • Men’s Health Month
  • Autistic Pride Day
  • PTSD Awareness Month
  • Alzheimer’s and Brain Awareness Month
  • National Safety Month 
  • Cataract Awareness Month 

June 2024 days to note and weeks to calendar

  • National Cancer Survivors Day, June 2
  • National CPR and (Automated External Defibrillator) AED Awareness Week, June 1–7
  • Family Health and Fitness Day, June 8
  • World Blood Donor Day, June 14
  • World Elder Abuse Awareness Day, June 15
  • Autistic Pride Day, June 18
  • National HIV Testing Day, June 27
June 2024 The Intake Marketing Calendar
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May 2024 healthcare observances and marketing ideas

Learn about monthlong May observances to mark on your calendar.

May 2024 monthlong observances

  • Mental Health Awareness Month
  • National Nurses Month
  • Asthma Awareness Month
  • Arthritis Awareness Month
  • Better Sleep Month
  • High Blood Pressure Awareness Month
  • Lyme Disease Awareness Month
  • Maternal Mental Health Month
  • National Stroke Awareness Month
  • National Women’s Health Month

May 2024 days to note and weeks to calendar

  • World Asthma Day, May 7
  • World MS Day, May 30
  • World Ovarian Cancer Day May 8 
  • World Hypertension Day, May 17
  • World Schizophrenia Day, May 24
May 2024 healthcare observances calendar
Patient Perspectives Report

April 2024 healthcare observances and marketing ideas

Here are some monthlong April observances to have on your radar.

April 2024 monthlong observances

  • National Minority Health Month
  • Autism Awareness Month
  • March for Babies
  • Stress Awareness Month
  • Parkinson’s Awareness Month
  • Sexual Assault Awareness Month (SAAM)
  • Testicular Cancer Awareness Month

April 2024 days to note and weeks to calendar

  • World Health Day
  • World Autism Awareness Day, April 2 
  • World Parkinson’s Day, April 11
  • Black Maternal Health Week, April 11–17
  • National Infertility Awareness Week, April 21–27
  • National Youth Violence Prevention Week, April 22–26
  • National Prescription Drug Take Back Day, April 27
  • Patient Experience Week, April 29–May 3
April 2024 healthcare observances calendar
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March 2024 healthcare observances and marketing ideas

Discover which March events to have on your radar for your patients and communities.

March 2024 month-long observances

  • National Kidney Month
  • Brain Injury Awareness Month
  • National Nutrition Month
  • National Endometriosis Awareness Month
  • National MS Education and Awareness Month
  • National Colorectal Cancer Awareness Month

Tebra can help you pre-plan and easily create and edit website content.

March days to note and weeks to calendar

Learn about week-long observances and individual days to promote and boost patient health.

  • World Birth Defects Day, March 3
  • Patient Safety Awareness Week, March 10-16, 2024
  • National Sleep Awareness Week, March 10-16
  • World Sleep Day, Friday, March 15
  • National Poison Prevention Week, March 17–23
  • World Tuberculosis Day, March 24
March 2024 healthcare observances calendar
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February 2024 healthcare observances and marketing ideas

A well-thought-out calendar can help align practice marketing efforts and engage with patients and the broader community. Here’s a list of healthcare marketing ideas for February.

February 2024 month-long observances

  • Age-Related Macular Degeneration Awareness Month (AMD Awareness Month)
  • American Heart Month
  • International Prenatal Infection Prevention Month
  • National Cancer Prevention Month
  • National Self-Check Month

February 2024 days to note and weeks to calendar

  • Cardiovascular Professionals Week, February 11–17
  • Alzheimer's Disease and Dementia Care Staff Education Week, February 14–21
  • National Eating Disorder Awareness Week, February 26–March 1 
  • National Wear Red Day (Heart Disease Awareness), February 3
  • World Cancer Day, February 4
  • National Donor Day, February 14
  • National Caregivers Day, February 16
  • Rare Disease Day, February 29
Integrate seasonal campaigns to achieve better patient outcomes and make a meaningful difference in your community.
February 2024 healthcare observances calendar
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January 2024 healthcare observances

To help you tailor your marketing strategy, here are a few key January observances to note on your annual marketing calendar. 

January 2024 month-long observances

  • Glaucoma Awareness Month
  • National Birth Defects Prevention Month
  • Cervical Cancer Screening Month
  • National Blood Donor Month
  • Thyroid Awareness Month

January 2024 days to note and weeks to calendar

  • Diet Resolution Week, January 1 to 7 
  • National Take the Stairs Day, January 10
  • Maternal Health Awareness Day, January 23
  • World Leprosy Day, January 28
The Intake Marketing Calendar

Show your patients they are on your mind

By embracing these observances, medical practices can lean into thoughtful marketing strategies to show patients they care and amplify their community impact. Social media campaigns, a targeted email strategy, website content, and community outreach events are great ways to help disseminate valuable information and foster a culture of proactive health care and management. Moreover, by aligning healthcare services with the needs of the community during these awareness months, providers can empower individuals to prioritize their health and well-being throughout the year.

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Sharon Brandwein, Freelance healthcare writer

Sharon Brandwein, CSSC, is a certified sleep science coach and a freelance writer. She specializes in health, parenting, and all things sleep. In her work on independent healthcare practices, she focuses on helping providers with their messages and resources, which ultimately benefits patients. She believes that independent practices are likely to be more responsive to patients’ needs, ultimately boosting care. Her work has appeared on ABC News, USA Today, Parents, and Forbes.

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