March 2025 healthcare observances and marketing ideas
These strategies will help you market your practice while bringing awareness to essential March healthcare observances.

Most Popular
At a Glance
- Monthly health observances are intended to raise public awareness about important health topics.
- By marking the days and planning activities around those health topics, healthcare providers and practices can make incredible contributions to public health education while strengthening their relationships with patients and communities.
- March offers 11 specific marketing opportunities to engage your patients, including National Kidney Month, Patient Safety Awareness Week, and more.
March is packed with opportunities for healthcare providers and practices to contribute to public health education and strengthen their relationships with patients and communities through meaningful marketing activities. Here’s a list of list of healthcare marketing ideas you can use.
March 2025 month-long health observances
- National Kidney Month
- Brain Injury Awareness Month
- National Colorectal Cancer Awareness Month
- National Nutrition Month
- National Developmental Disabilities Awareness Month
- National MS Education and Awareness Month
Days to note and weeks to calendar
- Patient Safety Awareness Week, March 9-15
- National Sleep Awareness Week, March 9-15
- National Poison Prevention Week, March 16-22
- World Birth Defects Day, March 3
- World Tuberculosis Day, March 24
Turn your social media into a powerhouse of patient engagement with Tebra’s strategic healthcare social media marketing. |
March marketing ideas for your medical practice
Consider implementing these ideas at your practice in March.
National Kidney Month
Most people may know that their kidneys do the heavy lifting to remove waste, toxins, and excess fluid. But many may not know that the kidneys also play a part in controlling your blood pressure, stimulating the production of red blood cells, and keeping your bones healthy.
Roughly the size of a computer mouse, kidneys are small, but they have a pretty big job. Unfortunately, most people won’t know when these little powerhouses are in trouble. Kidney disease is often referred to as a “silent disease” because there are usually no symptoms in its early stages. Moreover, as many as 90% of Americans with chronic kidney disease usually don’t know they even have it until its advanced stages.
To help raise awareness about kidney disease in your local community, your practice can:
- Plan website content on kidney disease stressing the importance of prevention, early detection, and management of kidney-related conditions. And there’s no need to reinvent the wheel; the National Kidney Foundation provides a toolkit you can use to help you plan.
- Host educational webinars featuring healthcare professionals discussing kidney health, common issues, and preventive measures. Encourage audience participation with Q&A sessions.
- Organize social media campaigns to share informative posts about kidney health, prevention of kidney diseases, and maintaining renal well-being. Use relevant hashtags to increase visibility.
Brain Injury Awareness Month
According to the Brain Injury Association of America, more than 5.3 million people are living with a permanent brain injury-related disability, and somewhere around 2.8 million Americans sustain traumatic brain injuries in the US every year.
And while non-experts might think that brain injuries may be limited to military service members, the truth is that from sports and recreational activities to car accidents and from workplace accidents to everyday slips and falls, brain injuries can happen to anyone.
During this month-long observance, your practice can:
- Run community workshops: Host a sports clinic for parents and coaches where providers discuss the gravity of sports injuries and concussions. Talking points should include brain injury prevention, recognizing symptoms, and the importance of seeking medical attention promptly.
- Share patient success stories on your medical practice website or social media to highlight the impact of rehabilitation and support services in overcoming brain injuries.
“Host a sports clinic for parents and coaches where providers discuss the gravity of sports injuries and concussions.”
National Colorectal Cancer Awareness Month
According to the American Cancer Society, colorectal cancer is the 3rd most commonly diagnosed cancer and the 2nd most common cause of cancer-related deaths in the US. It is listed as the leading cause of death in men younger than age 50. However, the most startling statistic may be that 60% of deaths from colorectal cancer could be prevented with early screening.
During this month-long observance, practices have plenty of opportunities to:
- Get the word out about the importance of colorectal cancer screenings through patient email newsletters, social media posts, and print materials. If creating graphics and coming up with engaging social posts isn’t in your team’s wheelhouse, Fight Colorectal Cancer offers resources like some great fact sheets, toolkits, and social media graphics you can use.
- Distribute and wear dark blue ribbons to promote colon cancer awareness.
- Host an office open house, webinar, or Facebook Live to share information on colorectal cancer risk factors and screening options.
Create high-quality video visits, group appointments, dedicated provider URLs, virtual waiting rooms, and custom patient communications with Tebra’s HIPAA- and HITRUST-certified telehealth. |
National Nutrition Month
According to the CDC, over 100 million US adults have obesity, and over 22 million have severe obesity. And obesity is expensive both for patients and the healthcare system: In 2019 dollars, annual medical costs for adults with obesity were $1,861 higher per person than adults with healthy weight. Adhering to a healthy diet can help, but only an estimated 22% of Americans follow the American Heart Association's dietary recommendations.
National Nutrition Month serves as an opportunity for providers to offer guidance and support to help patients transform their relationship with food and develop sustainable, healthy eating habits. Here are ideas to implement:
- Create an engaging "Nutrition Challenge of the Week" program where patients can sign up to receive weekly healthy recipes, meal planning tips, and nutritional guidance through your practice's patient portal or email newsletter, culminating in a grand prize drawing for a food processor or meal prep kit subscription.
- Partner with local farmers markets or organic grocers to host a "Shop with a Nutritionist" event where a professional from your practice leads small groups through the shopping experience, teaching them how to read nutrition labels, select seasonal produce, and make budget-friendly, healthy choices.
- Launch a "Wellness Wednesday" series on your practice's social media platforms featuring quick, educational videos from your providers about specific nutrition topics, such as portion control, understanding macronutrients, or meal prepping for busy families, while encouraging followers to schedule nutrition consultations.
“Create an engaging 'Nutrition Challenge of the Week' program where patients can sign up to receive weekly healthy recipes, meal planning tips, and nutritional guidance.”
National Developmental Disabilities Awareness Month
Approximately 1 in 6 children aged 3-17 years in the United States has one or more developmental disabilities. Fortunately, early intervention services have the power to transform a child's developmental trajectory and create better outcomes for children, families, and communities.
During National Developmental Disabilities Awareness Month, providers can utilize the following strategies to promote understanding, support early identification, and celebrate the unique abilities and contributions of people with developmental disabilities in our communities:
- Create an inclusive "Understanding Different Abilities" educational series featuring monthly lunch-and-learn sessions where healthcare providers, special education professionals, and families share experiences and expertise about various developmental disabilities while offering free developmental screenings throughout the month.
- Develop a resource fair in partnership with local disability support organizations, occupational therapists, and educational specialists, where your practice can showcase available services while providing families with valuable connections to community resources and support networks.
- Launch a social media campaign sharing developmental milestone information and offering practical tips for parents about early warning signs and the importance of developmental screening while using campaign-specific hashtags to boost visibility.
National MS Education and Awareness Month
Almost 1 million people in the US have been diagnosed with multiple sclerosis, according to a 2019 prevalence study funded by the National MS Society. Most people with MS are diagnosed between the ages of 20 and 50, and more women are diagnosed with it than men.
“Organize a "Living Well with MS" symposium featuring neurologists, physical therapists, and MS patients sharing insights about symptom management, treatment options, and daily living strategies.”
Here are ways to bring community awareness to National MS Education and Awareness Month, as well as how your practice can help patients living with MS:
- Organize a "Living Well with MS" symposium featuring neurologists, physical therapists, and MS patients sharing insights about symptom management, treatment options, and daily living strategies while offering attendees the opportunity to schedule comprehensive MS screening appointments.
- Create an educational video series for your practice's social media channels incorporating information about your practice's specialized MS care services.
- Partner with your local National MS Society chapter to host a wellness fair featuring adaptive exercise demonstrations, stress management workshops, and nutrition counseling sessions.
National Sleep Awareness Week (March 9-15)
Sleep is considered the third pillar of health (along with diet and exercise), yet the CDC reports that one-third of adults in the US aren’t getting enough sleep. And while a night of bad sleep here and there is nothing to worry about, poor sleep for extended periods can have a profound effect on your physical and mental health — and not in a good way. Short-term effects of poor sleep include daytime sleepiness, fatigue, irritability, and impaired memory. Over the long term, inadequate sleep can lead to high blood pressure, heart disease, diabetes, and stroke.
National Sleep Awareness Week (and World Sleep Day 2025 on Friday, March 14) is an incredible opportunity to remind your staff, patients, and the greater community about the importance of sleep.
To raise awareness with thoughtful marketing, your practice can:
- Provide sleep hygiene education: Share tips for improving sleep hygiene through blog posts, social media, and newsletters. WorldSleepDay.org has a great toolkit filled with ideas you can use.
- Host a sleep clinic open house: Partner with a local sleep clinic or sleep specialist and host an open house where participants can learn about sleep, sleep health, sleep disorders, and treatment options.
- Host a raffle: Give away annual subscriptions to popular sleep apps like Calm and Headspace.
- Sleep freebies: Everyone loves a free gift, so consider giving away small sleep-related items like pillows, eye masks, pillow sprays, and earplugs.
Patient Safety Awareness Week (March 9-15)
The World Health Organization reports that out of the 421 million annual hospitalizations globally, somewhere around 42.7 million adverse events occur in patients during these hospitalizations. They also report that each year, approximately 5% of adults in the US experience a diagnostic error in outpatient settings, and patient harm is the 14th leading cause of morbidity and mortality the world over.
“Engage patients through safety-themed contests and pop quizzes on social media platforms.”
Patient Safety Awareness Week is an excellent opportunity to educate your patients on what they can do to help themselves and ensure their own safety. Marketing campaigns may include:
- Host patient empowerment seminars, webinars, or Facebook Lives: Focus on patient safety and discuss medication management, avoiding medical errors, and tips for promoting open communication between patients and healthcare providers.
- Plan website content, blogs, and social media content to share information on any of the above.
- Safety-themed contests: Engage patients through safety-themed contests and pop quizzes on social media platforms. Keep the comments open and encourage them to share their safety tips or experiences, all of which will foster a sense of community awareness.
Educate your patients and community while marketing your practice
By actively participating in awareness campaigns throughout March, medical offices can contribute to public health education and build trust and loyalty among patients — a win-win for healthcare providers and the communities they serve.
You Might Also Be Interested In
How to get patients to keep coming back. Learn what influences patient choices and behaviors in this Patient Perspectives report.
Stay Ahead with Expert Healthcare & Billing Insights
Get the latest industry updates, financial tips, and expert strategies — delivered straight to your inbox.
Suggested for you
Stay Ahead with Expert Healthcare & Billing Insights
Get the latest industry updates, financial tips, and expert strategies — delivered straight to your inbox.