March 2025 healthcare observances and marketing ideas

March is packed with opportunities for healthcare providers and practices to contribute to public health education and strengthen their relationships with patients and communities through meaningful marketing activities. Here’s a list of list of healthcare marketing ideas you can use.

Consider implementing these ideas at your practice in March.

Most people may know that their kidneys do the heavy lifting to remove waste, toxins, and excess fluid. But many may not know that the kidneys also play a part in controlling your blood pressure, stimulating the production of red blood cells, and keeping your bones healthy. 

Roughly the size of a computer mouse, kidneys are small, but they have a pretty big job. Unfortunately, most people won’t know when these little powerhouses are in trouble. Kidney disease is often referred to as a “silent disease” because there are usually no symptoms in its early stages. Moreover, as many as 90% of Americans with chronic kidney disease usually don’t know they even have it until its advanced stages. 

To help raise awareness about kidney disease in your local community, your practice can: 

According to the Brain Injury Association of America, more than 5.3 million people are living with a permanent brain injury-related disability, and somewhere around 2.8 million Americans sustain traumatic brain injuries in the US every year.

And while non-experts might think that brain injuries may be limited to military service members, the truth is that from sports and recreational activities to car accidents and from workplace accidents to everyday slips and falls, brain injuries can happen to anyone. 

During this month-long observance, your practice can: 

According to the American Cancer Society, colorectal cancer is the 3rd most commonly diagnosed cancer and the 2nd most common cause of cancer-related deaths in the US. It is listed as the leading cause of death in men younger than age 50. However, the most startling statistic may be that 60% of deaths from colorectal cancer could be prevented with early screening. 

During this month-long observance, practices have plenty of opportunities to: 

According to the CDC, over 100 million US adults have obesity, and over 22 million have severe obesity. And obesity is expensive both for patients and the healthcare system: In 2019 dollars, annual medical costs for adults with obesity were $1,861 higher per person than adults with healthy weight. Adhering to a healthy diet can help, but only an estimated 22% of Americans follow the American Heart Association's dietary recommendations.

National Nutrition Month serves as an opportunity for providers to offer guidance and support to help patients transform their relationship with food and develop sustainable, healthy eating habits. Here are ideas to implement:

Approximately 1 in 6 children aged 3-17 years in the United States has one or more developmental disabilities. Fortunately, early intervention services have the power to transform a child's developmental trajectory and create better outcomes for children, families, and communities. 

During National Developmental Disabilities Awareness Month, providers can utilize the following strategies to promote understanding, support early identification, and celebrate the unique abilities and contributions of people with developmental disabilities in our communities:

Almost 1 million people in the US have been diagnosed with multiple sclerosis, according to a 2019 prevalence study funded by the National MS Society. Most people with MS are diagnosed between the ages of 20 and 50, and more women are diagnosed with it than men.

Here are ways to bring community awareness to National MS Education and Awareness Month, as well as how your practice can help patients living with MS:

Sleep is considered the third pillar of health (along with diet and exercise), yet the CDC reports that one-third of adults in the US aren’t getting enough sleep. And while a night of bad sleep here and there is nothing to worry about, poor sleep for extended periods can have a profound effect on your physical and mental health — and not in a good way. Short-term effects of poor sleep include daytime sleepiness, fatigue, irritability, and impaired memory. Over the long term, inadequate sleep can lead to high blood pressure, heart disease, diabetes, and stroke. 

National Sleep Awareness Week (and World Sleep Day 2025 on Friday, March 14) is an incredible opportunity to remind your staff, patients, and the greater community about the importance of sleep.

To raise awareness with thoughtful marketing, your practice can:

The World Health Organization reports that out of the 421 million annual hospitalizations globally, somewhere around 42.7 million adverse events occur in patients during these hospitalizations. They also report that each year, approximately 5% of adults in the US experience a diagnostic error in outpatient settings, and patient harm is the 14th leading cause of morbidity and mortality the world over.

Patient Safety Awareness Week is an excellent opportunity to educate your patients on what they can do to help themselves and ensure their own safety.  Marketing campaigns may include:

By actively participating in awareness campaigns throughout March, medical offices can contribute to public health education and build trust and loyalty among patients — a win-win for healthcare providers and the communities they serve.