Grow your practice with a great healthcare professional bio (with example)

First impressions happen only once, so you want to make yours count — and increasingly, your first impression is online. Your web presence is how new patients can get a sense of who you are, and your bio is an important part of it. A professional biography that is informative and shows off your skills and personality can make a big difference. What you choose to highlight could persuade prospective patients to schedule an appointment.

Your biography is a key component of your online professional presence and reputation. Done right, it will help you gain visibility, win respect, and build trust with new patients.

A great healthcare provider biography helps you:

Think of your professional healthcare bio as your calling card as well as your personal introduction. It’s a way for your audience to evaluate you and decide whether you are the best person to provide their care.

Before you start, it’s important to know how to write a professional biography. An effective professional biography conveys who you are, what you know, what you do, and how you do it.

Include the following elements to get the most out of your biography:

Beyond the basics, personalize your biography with your healthcare philosophy and values. A clear value proposition is the core of your competitive advantage — it explains why a prospective patient should choose you over a competitor. You can also consider including information about your hobbies, personal interests, and anecdotes.

Now that you understand the general framework, consider this hypothetical healthcare professional bio example:

Jane Smith, PsyD, is a counselor, psychotherapist, and licensed clinical psychologist specializing in the unique stressors and life transitions of college students. Dr. Smith’s private practice in Wellesley, MA, is located just one mile from Wellesley College and six minutes from the center of town.

For more than 20 years, Dr. Smith has advised university faculty and administration at Tufts University, Harvard University, and Wellesley College on approaches to helping students manage stress, time, and transitions. In 2010, she recognized the need among college students for new strategies for coping with academic and real-world pressures and started What Are You Doing With Your Life?, a peer-counseling group for graduate students at Harvard University. The group is now offered to the general community through her practice.

Dr. Smith offers a warm and collaborative approach to psychotherapy. Her belief that anyone struggling with a major life transition can benefit from a safe space to share concerns has attracted students and non-students alike to her practice.

Dr. Smith earned her PsyD in clinical psychology at La Salle University in 1993 after graduating with a BA in psychology from Tufts University in 1989. She is a member of the Academy of Cognitive Therapy and Harvard College’s Board of Freshman Advisers. Most of the year, she lives with her husband and their dog, Ginger, in Wellesley, MA. In summer, all three like to scale sand dunes and chase seagulls in Nantucket.

Use the above healthcare professional bio example as inspiration for your own so you can stand out in an overcrowded market of similarly accomplished peers. 

Once you complete your bio, add it to your practice website and important business and healthcare directories. And remember, your healthcare professional bio is not just a statement about your qualifications — it’s an opportunity to connect with new patients and leave a lasting impression.