February 2025 healthcare observances and marketing ideas

While Valentine’s Day and Presidents' Day are notable February celebrations, the month is also chock full of health awareness observances. A well-thought-out calendar can help you align practice marketing efforts and engage with patients and the broader community. Here’s a comprehensive list of healthcare marketing ideas for February.

Consider implementing these ideas at your practice in February.

Age-related macular degeneration (AMD) is the leading cause of poor vision and blindness in adults 65 and older. Studies show that as many as 78% of those first diagnosed with AMD have already suffered irreversible vision loss. This is a month-long observance on the calendar, so there's plenty of time to plan activities and awareness events. 

Consider these ideas to recognize this observance: 

According to the CDC, heart disease kills a person every 33 seconds. Considering that February is dedicated to love, it makes sense that February has been designated as American Heart Month, a month-long opportunity to spotlight heart disease — the leading cause of death for men, women, and people of most racial and ethnic groups in the United States. 

Here are ideas to build awareness of American Heart Month and National Wear Red Day on February 7: 

Host a giveaway of heart-themed items like heart-shaped oatmeal cookies, stationery, bookmarks, or keychains. 

Research shows that sedentary lifestyles are a major risk factor for heart disease, and the American Heart Association recommends 150 minutes of moderate-intensity aerobic activity or 75 minutes of vigorous aerobic activity per week.

Your practice can lean in by encouraging patients and staff to participate in a steps challenge. Use activity trackers for some healthy competition and award gift cards at the month's end. 

Ask staff members and patients to send in their favorite heart-healthy recipes and then share them through newsletters and social media channels. 

Consider creating educational content that outlines risk factors and ideas for making heart-healthy lifestyle changes. The good news is that it’s not necessary to spend hours researching and putting together presentations for this — the CDC and the National Heart, Lung, and Blood Institute (NHLBI) have done it in advance. Each organization has a robust library of social media graphics, fact sheets, and toolkits to help get the word out. 

Cytomegalovirus, Group B Strep, Toxoplasmosis, and flu are some of the more common prenatal infections — the complications of which range from acute illness to neonatal death. For many of these infections, awareness and prevention can mean the difference between life and death. International Prenatal Infection Prevention Month is an excellent opportunity for healthcare providers to spread the word. 

Marketing campaigns for International Prenatal Infection Prevention Month may include the following: 

The American Association for Cancer Research estimated that 2 million Americans were diagnosed with cancer in 2024, while over 600,00 died from it. Those numbers are startling, and the sad fact is the organization notes that 40% of these cases and nearly half of the deaths may be attributed to preventable causes like smoking, excess body weight, sedentary lifestyles, and excessive sun exposure. 

To raise awareness with thoughtful marketing for National Cancer Prevention Month and World Cancer Day (February 4), you can:

In many cases, the key to better health outcomes is early detection and treatment. To that end, here are National Self-Check Month marketing activities that will empower your patients: 

Although tooth decay is preventable, it still affects nearly 46% of children in the US — and 1 in 4 kids miss annual preventive dental care. This makes National Children's Dental Health Month a critical opportunity for you as a dental practitioner to educate families about proper oral health habits.

To educate your patients while marketing your practice, consider the following:

By aligning marketing efforts with any of the healthcare observances outlined above, your practice can demonstrate your commitment to promoting health and well-being in your community and engage with your patients meaningfully throughout February.