At a Glance
- This list of who to follow includes physicians, researchers, authors, and strategists who share valuable perspectives on healthcare trends.
- Following these thought leaders can help practice owners stay informed on the latest developments in the healthcare industry and get inspiration for building an effective social media presence.
- When ramping up practice marketing efforts, quality over quantity is key.
In today's dynamic healthcare environment, practice owners need to stay on the pulse of the latest trends and insights in the industry — but parsing out the experts takes time. Here’s a streamlined list of 10 healthcare thought leaders — physicians, researchers, professors, authors, strategists, and other professionals — who have valuable perspectives to share about current events and the state of independent practices.
10 top healthcare leaders to follow on social media
Follow these medical professionals to stay informed — and take inspiration from them on what an effective social media presence looks like.
1. Kevin Pho, MD
Dr. Kevin Pho is a board-certified internal medicine physician, commentator, author, and keynote speaker. He is also the owner, founder, and editor of KevinMD.com.
Where to follow Kevin Pho, MD:
2. Dr. Eric Topol
Dr. Eric Topol is the Founder and Director of the Scripps Research Translational Institute, Professor of Molecular Medicine, and Executive Vice President of Scripps Research. He is one of the top 10 most cited researchers in medicine. His principal focus is on individualized medicine using genomic, digital, and AI tools.
“He is one of the top 10 most cited researchers in medicine.”
Where to follow Dr. Eric Topol:
3. Anand Swaminathan, MD, MPH
Dr. Anand Swaminathan is an assistant clinical professor of Emergency Medicine at St. Joseph’s Hospital in Paterson, NJ. He takes a special interest in resident education, faculty development, resuscitation, and knowledge translation. He is a deputy editor and conference chair for EM: RAP and the managing editor for EM Abstracts.
Where to follow Anand Swaminathan, MD, MPH:
4. Jane Sarasohn-Kahn, MA, MHSA
Jane Sarasohn-Kahn is a health economist, speaker, and adviser focusing across the health/care ecosystem on consumers, health, technology, and policy.
Where to follow Jane Sarasohn-Kahn, MA, MHSA:
5. Berci Meskó, MD, PhD
Dr. Bertalan Meskó, MD, PhD is an author of The Medical Futurist and the Director of The Medical Futurist Institute, analyzing how science fiction technologies can become a reality in medicine and healthcare.
Where to follow Berci Meskó, MD, PhD:
6. Wen Dombrowski, MD, MBA
Wen Dombrowski, MD, MBA is a geriatrics physician executive with a unique perspective bridging clinical, technical, business, design, ethics, policy, movement, and arts expertise. She is the founding principal of CATALAIZE, where she advises on innovation and new technologies.
“She is a geriatrics physician executive with a unique perspective bridging clinical, technical, business, design, ethics, policy, movement, and arts expertise.”
Where to follow Wen Dombrowski, MD, MBA:
7. Susannah Fox
Susannah Fox is a health and technology strategist and author. She is a former Chief Technology Officer for the US Department of Health and Human Services, where she led an open data and innovation lab.
She has served as the entrepreneur-in-residence at the Robert Wood Johnson Foundation, and she directed the health portfolio at the Pew Research Center’s Internet Project.
Where to follow Susannah Fox:
8. Esther Choo, MD, MPH
Dr. Esther Choo is an NIH-funded health services and health policy researcher with a data-driven approach to organizational change. She speaks and advises organizations on equity in the healthcare workplace. She is a regular guest on CNN and is an MSNBC health columnist.
Where to follow Esther Choo, MD, MPH:
9. Austin Chiang, MD, MPH
Dr. Austin Chiang is an Assistant Professor of Medicine at Jefferson Health (Thomas Jefferson University Hospitals) in Philadelphia, PA, and serves as the Director of the Endoscopic Weight Loss Program and Chief Medical Social Media Officer for the health system.
He is passionate about empowering patients with accurate medical information online and is one of the most influential voices in the field of gastroenterology across multiple social media platforms.
Where to follow Austin Chiang, MD, MPH:
10. Stella Safo, MD, MPH
Dr. Stella Safo is a Harvard-trained, board-certified HIV primary care physician, an innovator in designing healthcare delivery models, and an advocate committed to gender and racial equity and civic engagement in healthcare.
She is a founding member of Equity Now at Mount Sinai, VoteHealth 2020, and the Coalition to Advance Antiracism in Medicine. In 2020, Dr. Safo was named one of Modern Healthcare’s top minority clinicians to watch. She is the founder of Just Equity for Health.
Where to follow Stella Safo, MD, MPH:
“As you ramp up your practice marketing efforts, consider which social media platform works best for you.”
As you ramp up your practice marketing efforts, consider which social media platform works best for you. And remember that thousands of followers are not what’s most important. Instead, bookmark these 10 thought leaders’ pages and focus on being a subject matter expert and building an authentic connection with current and prospective patients.
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75% of people look online to find a doctor. Patients take a critical look at web presence, online business profiles, and reviews when they decide to pick a health provider. Learn where your practice should be online in the 2023 Patient Perspectives report.