The Intake

Insights for those starting, managing, and growing independent healthcare practices

Week of January 11, 2025: Marketing trends, getting paid strategies, mental health practice tips

Weekly Newsletter, January 10, 2025

This week, read about January marketing ideas, how to capture every dollar, and more.

Start 2025 strong with insights on how AI is reshaping patient behavior, key January healthcare observances to prioritize, and essential marketing trends to drive your success this year.

Also, check out our new series on "What to Know Before Opening a Mental Health Practice" by Kristin Trick, MA, LPC-S, RPT. The first installment dives into all you need to know when choosing insurance panels as a solo practitioner.

Plus, don’t miss these guides to help you get paid: 

This week's insights will equip you with actionable steps to overcome industry challenges and grow your business.

CHART OF THE WEEK

Dr. AI? How artificial intelligence is transforming the patient-provider dynamic

The growing reliance on artificial intelligence (AI) for health-related advice is transforming how Americans approach their medical concerns. Tebra surveyed 800 American patients and 200 healthcare professionals to uncover how AI platforms are changing the way we approach healthcare.

Learn how different demographics use AI tools and the implications of these behaviors for medical practices — particularly independent providers striving to increase trust and engagement with their patients.

Main story

pharmacist speaking with patient
January 2025 healthcare observances and marketing ideas

Discover marketing strategies to raise health awareness, engage patients, and boost your practice’s impact during January’s key health observances.

That's it for this week!

Thank you for reading The Intake. As always, if you have questions or suggestions for future topics, please don't hesitate to drop a line at [email protected].

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